Latest News
Memorandum RE: 10 Days of Momentum
In ten days something remarkable has happened – not engineered by consultants, not manufactured by a nine-figure media budget, but driven entirely by California Democratic voters themselves. They have coalesced, organically and decisively, around one candidate: Xavier Becerra. In a field marred by controversy, distraction, and uncertainty, voters are gravitating toward stability, normalcy, and a lifetime of proven progressive leadership. That candidate is Xavier Becerra. The data make it undeniable.
The Proof
1. He Didn’t Buy It, He Earned It. Becerra has spent approximately $3 million on paid advertising. Other candidates in this race have spent north of $100 million. The momentum behind this campaign is not the product of television saturation – it is the product of a lifetime of service and a moment when voters are looking for something real.
2. NEW TODAY: Eleven Points in Ten Days (GS Strategies). A GS Strategies survey of 800 likely primary voters conducted April 14–18 found Becerra had gained 11 points since the pre-Swalwell survey – the largest single-candidate surge in the race. He now stands tied at 15% overall, second only to Republican Steve Hilton.
3. Leading the Democratic Field (GS Strategies). Among non-Republican voters, Becerra leads the field outright at 21%, ahead of Tom Steyer (19%), Katie Porter (19%), and Matt Mahan (8%). He is the consensus Democrat in the race.
4. BREAKING: California Democratic Party Poll Confirms It. A newly released Evitarus poll conducted for the California Democratic Party confirms this movement with Becerra gaining 9-points from April 5th (4%) to April 17 (13%) and now tied for the lead among the Democrats.
5. Emerson Confirms the Surge. An independent Emerson College poll conducted April 14–15 found Becerra gained 15 points among Democrats after Swalwell’s exit – rising from 4% to 19% – tying for the lead in the Democratic primary. UCLA’s Zev Yaroslavsky noted: “Xavier Becerra should be the happiest of them all because he’s the biggest move in this survey.”
6. The Favorability Advantage Is Decisive. Among non-Republicans, Becerra holds the highest net favorability of any candidate in the field – by a wide margin. This reflects the depth of trust Democrats have placed in a candidate who has been fighting for their values for three decades.
7. 7.29 Million Impressions — Organic, Earned, Explosive. In the week following April 10, the Becerra campaign generated over 7.29 million impressions across social platforms — including 3.46 million Instagram views (+1,600%), 1.27 million TikTok views (+1,800%), and 1 million Twitter impressions (+2,300%). These numbers were not purchased. They are the sound of a coalition forming in real time.
8. Top ActBlue Fundraiser in the Country for the Week. The Becerra campaign was the top ActBlue fundraiser nationally for the week ending April 18. Since April 10, the campaign raised over $1 million from more than 25,000 contributions — with an average donation of just $42. Ninety-seven percent were first-time donors. This is not a donor base being recycled. It is a movement being born.
9. Nearly 300 New Volunteers Per Day. Since April 10, the campaign has seen nearly 300 new volunteer signups per day – a grassroots army being assembled without the benefit of a nine-figure war chest. This is organizing energy that money cannot replicate.
10. “Did You Think You Were Coming to a Bad Bunny Concert?” This Saturday, Becerra held a Townhall in Downtown Los Angeles as part of his Fighting for the California Dream Tour, drawing a crowd of nearly 1,000 from Los Angeles, Ventura, and Orange Counties. He answered audience questions, sharing his vision for California in English and Spanish. The excitement on the ground is palpable.
The Bottom Line
While other candidates have bought name recognition, Becerra built a record: authoring the ACA, suing Trump 120+ times as Attorney General, negotiating the first-ever federal prescription drug price reductions as HHS Secretary. California voters have 35 years of evidence about Xavier Becerra.
In a race defined by chaos, voters are choosing clarity. Xavier Becerra is not the frontrunner because consultants decided he should be, or because he flooded the airwaves. He is the consensus Democrat because California’s voters — on their own — recognized someone who has been fighting for them their entire career. The question is no longer whether Becerra has momentum. The question is whether the rest of the field can stop it.